SEO Specialist for Unisport
Unisport is looking for a technically skilled and result orientated SEO Specialist who is striving to find new ways to optimize conversions and create organic traffic, and who will become responsible for content strategy and creation as well as community management and outreach.
Unisport is a fast growing and internationally oriented digital marketplace which has provided football fans from around the world with a ‘second to none’ range of football jerseys, football shoes and other equipment. Today, Unisport is running an award-winning e-commerce site and has won the Danish e-Commerce award eight times – latest “The end-user’s favorite” in 2017. In the wake of the online breakthrough, Unisport has also launched their own global media platform with football related content, where they strive to deliver the best experiences to their customers by sharing knowledge about the latest products, new innovations and news about football gear through the community #unisportlife.
The Unisport team consists of 100 employees located at the headquarter in Copenhagen and the organization evolves around the common passion for football and the fans. The culture is a dynamic but down to earth and healthy start-up oriented culture, the tone friendly and fresh and everyone strives to give the customers a great experience across the different platforms and nations. To retain their position as a leading online retailer in the Nordic Region, Unisport is now expanding their marketing team to welcome new, dedicated and talented profiles to aid them on their digital journey.
As the new SEO Specialist for Unisport, you will become responsible for transforming Unisport’s online marketing strategy into a relevant content and SEO strategy, as well as for executing this strategy through creation of content for Unisport’s digital platform and other distribution channels. As the position is of a creative as well as technical nature, it is important that you possess general web analytical capabilities and have experience with e.g. tracking and tagging.
You will moreover be responsible for technical website optimization as well as for community management and outreach. The position entails a coordination aspect as the new SEO Specialist will be controlling 9 markets with regards to content creation in multiple languages, as well as acting as the stakeholder for all of the markets.
Your main KPI’s will be to grow organic traffic and to ensure keyword portfolio visibility.
Moreover, your tasks will include:
- Development and implementation of Unisport’s global and local search strategies and campaigns in close cooperation with the content team.
- Handling search portfolios
- Technical website optimization
- Technical SEO analysis
- Identifying opportunities and report insights to relevant teams.
- Optimising investments and document ROI from search marketing activities.
- Implementation of strategies and campaigns across 9 markets
- Ensuring that the SEO strategy supports Unisport’s ambitious marketing objectives.
This role requires you to have a ‘doer’ mentality. You enjoy executing on search campaigns, but also have the clout to develop strategies, provide advice and in general evangelise on the opportunities that search bring. Moreover, you are capable of turning insights into actions.
You have a relevant educational backgrounds as well as at least 2-3 years of hands-on experience from similar positions in other international and digitally grounded companies. Alternatively, you are working at a leading SEO Agency. You have solid experience with SEO and online marketing as well as with relevant SEO and web analytics tools.
You are analytical, data driven, used to agile working, and have a proven track record of effectively optimizing organic search. You have great technical as well as creative skills, you work strategically and have a thorough conceptual understanding of lead generating online campaigns. It is a plus, yet not a requirement, if you understand the dynamics of an e-commerce driven environment.
Further, you master written and spoken English.
It is very important that you are highly ambitious and culturally driven, and that you want to be part of driving Unisport’s award-winning platform. As a person, you therefore are result oriented, energetic and you thrive in a fast-paced and vibrant environment emphasizing independence and accountability. You have flair for interpreting business requirements into specifications and turn them into solid technical solutions. Generally, you have a holistic approach to your work tasks and take ownership of your ideas and your work. You are confident and self-motivated, structured and organized.
And finally, you are curious, love to take on new challenges and is ready to be part of the fast-paced Unisport team.
If you want to know more about the job you can contact Klaus Markholt-Hansen on firstname.lastname@example.org or mobile +45 2991 1037
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