Global Digital Marketing Lead for Hempel
Hempel is looking for an experienced and ambitious Global Digital Marketing Lead to drive the company’s digital marketing agenda, best-practice across countries and ensure strong execution of the global digital marketing programs.
Hempel was founded in 1915 and has since its foundation been a world-leading coatings specialist, providing protection and inspiration to the world. Today, Hempel employs more than 5,500 people in 80 countries who deliver trusted solutions within the protective, decorative, marine, container, industrial and yacht markets. The success of Hempel can be traced back to the company’s emphasis on R&D, advanced production techniques and professional counselling, which aims at assisting the company’s customers in keeping their investments presentable and in protection of corrosion over a longer time-period. Moreover, Hempel is a multicultural organization, and it is believed that the diversity of the company is one of the foundations of the success of the company’s business activities.
Hempel works towards the overall goal of enhancing the value of its customers, and the company centers its work around the philosophy of staying curious, creative and self-critical in order to offer the customers a high standard within quality as well as service. The company is owned by the Hempel Foundation, which supports cultural, humanitarian and scientific causes across the world, thus Hempel is highly concerned with conducting its businesses in a responsible manner and in respect of the environment. Accordingly, the company invests in diverse innovative projects in order to reduce emissions and the waste of the operations carried out by the company itself. The Hempel HQ is placed in Kgs. Lyngby.
At Hempel the commercial field is undergoing significant changes and Marketing will be an essential part of this. Accordingly, as Global Digital Marketing Lead you will take part in defining the global digital marketing community at Hempel and be accountable for establishing and driving the company’s digital agenda and strategy. Moreover, you will be responsible for ensuring that best-practice is implemented across functions and regions, and that the company is superior to its competitors in regards of digital performance.
As part of this, you will be project lead on the scope, development and launch of the company’s new website, a task that requires solid insight in CMS, UX/user journey, Marketing Automation and analytics, mapping and setting new directions for Hempel’s digital landscape, digital design and content, along with project management. Additionally, it will be your responsibility to ensure Hempel’s global digital marketing functions, and to develop as well as execute aligned global digital marketing programs in collaboration with colleagues across functions and regions. Therefore, it is important that you are able to proactively identity new and relevant digital opportunities. The position is new and hence there will be great opportunity in defining and influencing the direction in a joint effort with the new Global Head of Marketing to whom the position reports.
As Global Digital Marketing Lead you will be a defining figure in relation to development, planning, execution and follow-up on digital campaigns and other international campaign activities. Digital marketing is in your DNA but you are also motivated by the interdisciplinary marketing responsibility combining various activities and functions across the creative development, the digital execution and the proactive media efforts. Among your working tasks you will be responsible for translating business objectives and marketing strategies into excellent customer centric digital experiences across markets. You will drive the digital agenda and global digital strategy for Hempel while working hands on with projects in close collaboration with external digital agencies and partners. Furthermore, you will be the direct manager of the global digital marketing coordinator.
In addition, your key responsibilities will include the following:
- Identify key growth and market opportunities
- Maintain and update the current hempel.com website, as well as supporting and advising in website related tasks
- Manage local sites, landing pages and domains
- Lead generation and campaign management as well as execution of additional digital campaigns e.g. Retargeting, Display Advertisement
- Stakeholder management
- Ensuring interaction with the website and the digital customer portal, CRM (Dynamics 365) and social media
As the ideal candidate you have 10+ years of relevant experience working with digital marketing within a similar international, digital B2B-environment. In addition, you hold a masters’ degree in a business-related field and are fluent in English – verbally as well as written. You are native within digital marketing and have flair for showing how digital solutions can add value to the business. Moreover, you possess outstanding project management skills in order to drive transformation and execution, and you have a proven ability to scope and drive global digital marketing projects from A-Z. Essentially, you know the ins and outs of digital marketing and possess a skill-set allowing you to seamlessly move between various digital marketing tools.
As a person you thrive in a digital environment, and you are both attentive and organized. You have great passion for the digital landscape and strive for continuous professional development. Accordingly, you are a digital frontrunner and always up to date with the latest trends within digital marketing. As you will be managing within an environment of constant change with numerous stakeholders it is also essential that you are flexible and proactive in your approach to project management, and that you as a person thrive in dynamic and ambitious environments. You come with a result-oriented approach to building market strategies, and you are self-motivated and get a kick out of making things happen. Moreover, you are a source of inspiration to your team as well as a team-player who contributes with positive energy and masters cross-functional collaborative skills.
If you would like to know more about the job, you are welcome to contact Lars Holm Marcher on firstname.lastname@example.org or mobile +45 24875531.
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