Global Brand Manager for Lantmännen Unibake
Lantmännen Unibake is looking for an ambitious and result-oriented Global Brand Manager to set the direction and strengthen the brand positioning on B2B markets, taking an active role in the company’s current journey of growth.
About Lantmännen Unibake
Lantmännen Unibake is the second largest bakery company in Europe and a leading international player specialised in frozen and fresh bakery products for the foodservice- and retail market. They have 37 bakeries across the world with over 6,000 dedicated employees spread over 20 different countries and produce more than 560,000 tonnes of bakery products a year. Lantmännen Unibake is part of the Lantmännen Group which is owned by more than 25,000 Swedish farmers. In the foodservice industry, Lantmännen Unibake’s customers are McDonalds, Coop, Circle K, Carrefour and Burger King to name a few. They hold a strong portfolio of well-known brands such as Hatting, Schulstad, Eurobake and Bonjour. Through acquisitions and organic growth, Lantmännen Unibake has increased the annual sales from 312 million to over 1 billion euros in little over 10 years.
The company is deeply committed to live out their values of openness, drive and holistic view, and pride themselves in growing talent, driving performance and pushing personal development. Lantmännen Unibake is on a growth journey and is therefore on the lookout for an internationally oriented Global Brand Manager. You will work from the headquarters in Copenhagen.
As the Global Brand Manager, you will be responsible for strengthening the B2B brand positioning, concept development and brand management across markets. You will set the direction and execute through the development of B2B activation programs. You will work closely with the local marketing teams and work on updating and deploying the global brand portfolio platform. Furthermore, you will be in charge of the media strategy and continuously oversee the total media plan and spend. Your key performance indicators are net sales growth and gross margin on brands, the global brand portfolio platform, brand awareness and spend on brand marketing ROI. You have an entrepreneurial spirit and you are motivated by defining goals and deliverables. You will report to the Global Marketing Director.
Your areas of responsibility include, but are not limited to:
- Update, implement and execute the global brand portfolio strategy on B2B
- In close cooperation with the digital team, develop and manage content for online
- Orchestrate cross-market collaborations on brands to leverage synergies
- Develop, facilitate and consolidate activities with local marketing teams to support brand strategy
- Optimise brand spend efficiency across Lantmännen Unibake
- Develop B2B brand positions for new opportunities
- Facilitate planning processes – driving best practice and securing aligned communication planning
- Deploy Unibake’s corporate identity in internal and external publications
- Track performance on international activities
- Support communication activities on sustainability
- Project management for international trade fairs/events
We are looking for a strong internationally oriented profile with at least 5-10 years of experience within marketing, preferably within brand management in an international FMCG company. You hold a relevant master’s degree within marketing or similar. You have strong experience with brand management across geographic markets, corporations with external agencies and experience with consumable products. You have a strong focus on consumers and customers, and showcase superior knowledge of B2B marketing and consider yourself a digital native. Furthermore, you excel in stakeholder management and have a true desire to make an actual difference. It is expected that you can navigate in the intersection of brand-, product- and commercially driven project management in order to facilitate and drive processes. You have excellent interpersonal and communication skills and are fully proficient in written and oral English.
As a person, you have an analytical approach, a natural habit of getting things done and a flair for numbers. You have the ability to move swiftly between strategic, tactical and operational levels, and know how to build strong collaborative relationships across the organisation. Most importantly, you understand complex consumer insights and customer needs and can translate these into relevant value propositions.
If you want to hear more about the job, you are welcome to reach out to Lars Holm Marcher on +45 2487 5531 or firstname.lastname@example.org
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